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    Ashurst advises Infomedia Ltd on acquisition of 50% of Intellegam GmbH

    17 February 2025

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    Ashurst has advised Infomedia Ltd (ASX:IFM) (Infomedia), a leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem, on acquiring 50% of Munich-based Intellegam GmbH (Intellegam), an early-stage AI startup, primarily servicing the retail automotive sector. The agreement provides Infomedia with the pathway to acquire the remaining 50% of Intellegam over five years, subject to the achievement of defined financial and strategic hurdles.

    Infomedia is a leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem. Infomedia’s solutions help OEMs, NSCs, dealerships and 3rd party partners manage the vehicle and customer lifecycle. They are used by over 250,000 industry professionals, across 50 OEM brands and in 186 countries to create a convenient customer journey, drive dealer efficiencies and grow sales.

    Intellegam has developed a proprietary B2B generative AI technology already used by two Chinese OEM brands in Europe. This product leverages Intellegam’s innovative AI capability to enhance repair data interpretation and customer experience and a unique and scalable IP across the entire AI value chain including data capture, data structuring, search, agent orchestration framework, customized LLM and UI/UX integration.

    Ashurst's involvement in this transaction underlines our cross-border strength advising on transactions involving Australia and Europe as well as our deep expertise in the Technology and AI industry.

    The project was led by partner Matthias von Oppen und senior counsel Valentin Pfisterer, supported by Christoph Tornau (Associate), all specializing in corporate transactions and based in our Frankfurt office.

    Additionally, the team was bolstered by Roman Brtka (Partner) and Markus Witzmann (Senior Associate), both specializing in intellectual property, Alexander Duisberg (Partner) and David Plischka (Associate), both specializing in digital economy (all based in Munich) as well as Lukas Müller (Counsel) and Nassim Keyhan (Associate), both specialized in employment law and Tino Duttine (Partner), specialized in tax law (all based in Frankfurt). 

     

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